Predictive Analytics for Dummies

Predictive Analytics for Dummies


The world is changing faster than ever before. For decades, businesses have been able to adapt to these changes and stay ahead of the game by using data to make better decisions. But now, there are more ways than ever for companies to collect and analyze data that can help them predict what might happen so they can prepare for it. The result? A new way of doing business called predictive analytics.

What is predictive analytics?

Predictive analytics is a way to use historical data to predict future trends. It’s used by businesses to make better decisions and improve their performance, as well as in other industries–such as retail, healthcare and finance.

The basic idea behind predictive analytics is simple: If you have enough information about past events or actions, you can use it as a guide for future actions. For example, imagine that your company sells toys online at (not real). You’ve been collecting customer data over many years so that whenever someone buys something from your store they’re automatically added into an email list so they get emails about new products or promotions from time-to-time after their purchase. This means that every time someone makes a purchase through your website they become part of this database which gives us more insight into what types of people buy certain kinds of things rather than just knowing what people buy overall–which could be anyone who visits our site!

Predictive analytics and machine learning

Predictive analytics is an advanced form of statistical analysis, which uses historical data to forecast future trends and events. Predictive analytics can be further broken down into two categories: descriptive and prescriptive. Descriptive predictive models are used for descriptive purposes, such as identifying patterns in customer behavior or finding clusters within your customer database. Prescriptive predictive models are used to make predictions about future outcomes based on historical data, allowing you to make better decisions based on what you know now rather than guesswork or intuition alone (or worse yet–with no data at all).

Machine learning refers specifically to using computers programmed with algorithms that enable them to learn from large amounts of information without being explicitly programmed beforehand; this means they can make predictions based on what they’ve learned so far without needing further instructions from humans! Machine learning has become increasingly popular over recent years because it allows companies like yours access unprecedented levels of insight into their customers’ needs without having expensive teams dedicated solely towards research purposes.”

The benefits of advanced analytics

Predictive analytics is the process of using data to make predictions about the future. It’s not just about predicting what will happen; it’s about understanding why it happens and how to use that information to your advantage.

Using predictive analytics, you can anticipate customer needs, optimize supply chain logistics, plan for capacity utilization and more–all before taking action. This helps you make better business decisions overall because you have a clearer picture of what lies ahead for your organization.

Why predictive analytics matters to your business

Predictive analytics is an important tool for any business. It helps you to make better decisions and predict customer behavior, improve your marketing effectiveness, improve sales processes and reduce costs.

Predictive analytics helps you to:

  • Predict customer behavior by analyzing historical data in order to identify trends and patterns. This can then be used to predict future needs or opportunities that may arise from these insights
  • Improve marketing effectiveness by using predictive models that focus on understanding what customers want before they need it
  • Improve sales process by identifying high-value prospects before they become customers
  • Reduce costs associated with manual data entry

Where it’s used

Predictive analytics is a powerful tool that can be used in many industries. It’s often used for personalised marketing, such as targeting offers to customers based on their past behaviour and preferences.

Predictive analytics has also been applied in healthcare to predict disease outbreaks or epidemics. For example, it was used by health officials in the United States during an outbreak of Zika virus infection in 2016-2017 by analysing data from patients’ travel patterns that indicated where new cases would likely occur next (source).

In finance and economics predictive analytics helps predict stock market trends or other economic factors (e.g., unemployment rates). The goal here is not only to forecast future events but also understand why they happen so we can make better decisions going forward

Examples of predictive analytics in action

Predictive analytics is used in many industries, including marketing and advertising, financial services and healthcare. It can be used to predict customer behavior; for example, what products a customer will buy or how much credit they should be given for financing a car purchase. Predictive analytics also helps companies understand employee behavior so that they can make better hiring decisions based on the personality traits of applicants who apply for jobs at the company.

Predictive analytics is also useful for predicting product performance–for instance: how many customers will purchase a new product once it’s launched? Or how long it takes an employee from the time he or she starts working until he/she hits peak productivity (and stays there)? Predictive models can also help companies determine when market trends are shifting so that they can take action as soon as possible before their competitors do so first!

Preemptive analysis helps you plan for the future.

Predictive analytics helps you plan for the future.

What is predictive analytics? Predictive analytics is a type of advanced analytical technology that uses algorithms to analyze historical data and predict what will happen next. It’s used in everything from marketing campaigns to financial modeling, but its biggest benefit is helping businesses make better decisions about their operations.

How do I use it? Predictive analytics can be used at any stage of your business–from product development through sales and marketing (and beyond). When used properly, predictive models can help you improve customer service by providing accurate estimates on wait times or staffing needs; they’ll also help you identify opportunities to maximize profits by identifying ideal target markets based on factors like spending habits or demographics.

But there are some drawbacks… While predictive models are great at making predictions about current trends in order for companies like yours stay ahead of the curve when it comes time for making decisions about things like staffing levels based on projected demand for specific products/services offered throughout different seasons throughout yearlong period which could potentially save money due out-of-pocket expenses over time.”


Predictive analytics is a powerful tool that can help you make better decisions and plan for the future. It’s also a big part of machine learning, which means that as we continue to develop new technologies like artificial intelligence (AI), our ability to predict outcomes will become even more accurate.